Together we can protect beautiful built environments and minimise a development’s negative impacts upon the enjoyment and value of your property.

The difference between a neighbourhood nuisance and keeping the status quo will depend on a robust planning submission that formally addresses your concerns with council.

Much like when someone chooses to represent themselves in court, when neighbours choose to represent themselves they will be up against a town planner representing the other side of the fence.

There are many reasons, known as ‘planning grounds’ that can be used to challenge a development application in NSW under local and state regulations. If a development application doesn’t comply with planning controls, council has the authority to amend or even flatly refuse an application. Unfortunately, many development application proceed through this process without full consideration of the neighbours’ rights.

Our story

iObject began its operations in Sydney, NSW, in response to the growing need for greater expert support to protect the community from offending development. After practicing as a town planner within the public and private sectors, beginning his career in the early 2000’s, iObject founder, Matthew Powell (RPIA) witnessed the growing number of residents being overrun by insensitive building projects without the means to resist. Well-resourced new property buyers or developers and applicants were willing to spend big on consultant town planners to maximise their development potential, often to the detriment of the local neighbourhood.

After witnessing homeowners going into bat for themselves with little to show for the result, Matthew established iObject to deliver more balanced development outcomes on behalf of affected neighbours.  iObject now consults on the entire planning approvals process; from the first submission to council (principal objection), negotiating with councils, and even representing neighbours before planning panels and the Land and Environment Court.

Our experienced team utilise their knowledge, experience and three essential strategies when negotiating on your behalf to protect the enjoyment and value of your home.

Matthew Powell

Founder & Principal Town Planner
BPlan (UNSW), RPIA

After extensive experience working within the public and private sectors as a town planner, Matthew founded iObject. Matthew is a qualified town planner with a bachelor’s degree in town planning (B. Planning 2010, UNSW). He maintains full membership as a registered town planner with the Planning Institute of Australia (RPIA) (Mem. No. 79157).

Matthew has broad experience obtaining successful development outcomes for neighbours of DA’s. His planning objections have led to numerous amended or refused DA’s on behalf of clients. Matthew has proven to be a good negotiator with council officers, as well as providing robust representation before planning panels and the Land and Environment Court. 

Ruth O’Neill

Council Liaison

Ruth joined iObject in 2024 and is responsible for liaison between councils, clients and other relevant parties in negotiating better development outcomes. She also assists with the day-to-day business operations, including customer relationship management, council deadline negotiations and scheduling.

Ruth has extensive relationship management experience,  being adept in communication and problem-solving. She is highly regarded for her negotiation skills and dedication to client service. As the facilitator of iObject’s Ongoing Negotiation (Phase B) service, Ruth navigates sensitive negotiations with council officers, advocating for clients' interests while fostering constructive dialogue. Through ongoing communication, Ruth keeps clients well-informed and reassured, ensuring their voices are heard by throughout the planning process.

Our Essential Strategies

  • False claims of community benefit are often made by the applicant’s consultant planner in the DA’s accompanying planning statement. This statement is called the Statement of Environmental Effects (SEE), a statutory support document that is supposed to provide a professional and unbiased planning appraisal against applicable planning controls and regulations. We know from experience this rarely occurs, with SEE’s often providing a glowing review of how the development application will cause minimal disruption to neighbours and even benefit the community.

    Providing a strong rebuttal to any false or misleading statements made by the SEE is thus essential to ensuring council does not simply accept the conclusions of the SEE without fully considering the true impacts of the proposal. At iObject, we counter any false claims by the applicant’s SEE using detailed planning argumentation, offering an alternative planning appraisal of the application (otherwise know as a ‘Counter-SEE’). Our submissions provide the responsible assessment officer at council with valuable planning material that can then be used to justify refusal or amendment of the development application.

  • Inadequate changes made to plans after a detailed submission may be avoided if professional accountability is firmly in place. At iObject, we use qualified town planners to advocate on your behalf, communicating peer-to-peer with the assigned officer assessing the development application.

    Our planners have built up a strong rapport with many council planners over time, such that consideration of our submissions are often given the due regard they deserve under planning law. Advocating for your planning concerns directly with the responsible officer can ensure your case is heard in a professional manner, using the same regulatory language as the assessment process. In doing so, any technical matters requiring further action by council are more likely to receive a fair hearing without simply being dismissed as neighbours squabbling.

    iObject has a solid track record lobbying council and getting results. When coupled with a detailed iObject submission, Clients who choose to engage our ongoing negotiation services have a much higher success rate with altering the development outcome in their favour.

  • Development proposals can often contain architectural styles deeply out-of-step with the prevailing character of your street. This may result in a visually confronting building that is unattractive, causing a ‘visual nuisance’ that might appear jarring or unwelcoming.

    Inconsistent or poor design can also disrupt the continuity of building forms within a street, leading to a new precedent when future proposals are brought before council. Minimising poor design through encouraging beautiful built environments is one of iObject’s central pillars. Beautiful settings can both inspire and create opportunities for meaningful encounters. This is why supporting good design through the planning approvals system is essential to enhancing the liveability for our environments.

    Using our innovative design review technique, iObject can provide you with the means to deal with an unsympathetic development application, in accordance with State and local government policies regulating good design.